Facebook: three tips to get more likes on your business page

“Build it and they will come” doesn’t work in the online world.  There are countless Facebook pages out there, all vying for our attenting.  So how do we try to get more people liking our pages?!

1) Ask!

A great way to spread the word about your page is to ask your friends to like your page.

Go to the admin panel of your page (the link is at the top right of your page) and select build audience and then invite friends.

By inviting your Facebook friends to like your page you will start the ball rolling. Once your friends start liking the page, their friends may notice their interactions with your page and start liking as well!

2) Browse Facebook as your page

From the manage tab of your admin panel, select “use Facebook as your page”.  Then start browsing other business pages.  Answer questions as your page and people will start to notice your name, possibly clicking through to your page and consequently liking it.

3) Post regularly

Post something daily on your Facebook page and include questions or calls to action. The more you can get people to engage with what you’re saying with a comment, a like or a share, the more they will continue to see your posts in their feeds and the more your words will spread through their networks.

The average percentage of your audience who see a Facebook post is a mere 16%. By posting regularly you increase your chance at being visible to your audience.

There is no magic solution to getting thousands of followers on your Facebook page, but if you create good and regular content your audience base will steadily grow with faithful, engaged and happy followers.

Have you tried any of these tactics to increase the followers on your Facebook page?

Tutorial: Creating a Facebook widget for your Web site/Blog

Having a Facebook page is a great way to stay engaged and connected to your audience - whether for your business or for your blog.  Having your content filter through their news feed increases the chances that they will remember to visit your site and that you will stay top of mind.

There are many ways to get people to like your Facebook page but my biggest and simplest piece of advice is that you need to make it EASY for them to do it.  Taking out barriers makes people far more likely to do things.

Today I’m going to walk you through the steps for installing a widget on your blog or web site. (This tutorial assumes you already have a Facebook page.)

1. Go to your Facebook page and select Edit Page in the top right corner.


2 Select Resources from the left hand menu




3 Select “Use Social plugins” -> scroll down until you see the “like box” option



4. Choose your preferences.  

1) Insert the page URL you’re building the widget for

2) Choose how wide you want the widget to be

3) Decide what features you want included. You can have a sample of the stream but in this case I turned it off because it was too narrow and didn’t look great. There is a preview to the right, decide what you think looks best as you play around with it.

4) Click on “get code”

 


5: Get code. 

Depending on your site you have three different options for the kind of code you can grab to put onto your site. For my wordpress blog <iframe> is what was required.




6. Post to your web site.

Because there is no one way to do this, depending on what kind of site you have, I will leave this step to you.  This is how the Kids in the Capital widget look when done. Now people can like the page without even leaving the blog!



I hope this was helpful - please let me know if you have any questions!