For many, the thought of creating a blog seems time consuming and more work than it’s worth. We agree that if you won’t maintain it, you shouldn’t start it. But we also really believe you SHOULD have a blog (and keep updating it).
Here are a just a few reasons why we think it’s time for you to take the leap:
1) Blogging is an opportunity to establish yourself as a leader in your field.
Blogging is a great way to share your knowledge with others. If you’re a professional organizer, show people how well you organize and tell them how they could organize themselves. If you’re a physiotherapist tell them how to prevent injuries while doing sports or what the best ways to treat sore body parts are. If you’re a restaurant, share recipes and show off photos of the amazing food and events that happen in your space. The opportunities to show off what you know and what you do are endless with a blog!
2) Blogging gives you regular fresh content to draw visitors to your site.
Why should people come back to your site? Do you have a reason to suggest that they do? With a blog you have a great excuse to keep sending people back - whether it be with links from different social networks or an email newsletter. Once they are on your site, you can lead them to other parts of your site. Your web site is your home base and ultimately where you want people to visit.
3) Blogging is great for search engine optimization (SEO).
Search engines are constantly trolling the web for new content. If your site is stagnant you get lost in the shuffle. Make sure you use key words in your posts; the kind you’d want people to search and find you with. The more new content you have, the more likely you will start ranking higher in searches.
When will you start your blog? If you already have one, please share the link in the comments - we’d love to visit!