Social media is about conversations. Hopefully, multiple people will take part in these conversations but even if they don’t, it should still sound like a conversation.
Formal vs Conversational
While formal writing can be seen as a more respectful way of writing, I also think it’s a dryer and duller way of writing. The only formal texts that *I* read are ones that I have to read. A text written to tell a story, to share your thoughts and insights, to make a person feel like they can hear you talking to them draws people in. The stories, the small personal details, and the personality you infuse into all you write makes people feel like they’re getting to know you. The more they feel they know you, the more likely they are to start entering into the conversations, and the more likely they are to come back.
People want to feel connected to you
Many of the successful social media accounts for big brands tell you who is manning the accounts. Why? Because they know we know there is someone behind the words, and though every communication doesn’t need to be attributed, when it seems more like a personal detail or a response to a question, we want to know who is talking to us. We want faces and we want names.
Where should you start?
For many, giving up the really formal way of writing is hard. Practice. Can you write a bio without it sounding like something you would have written to apply for a job? Can you tell me something about your business so that it sounds like we’re meeting at an event instead of on your web site? Play around with texts, read what other people are writing and practice.
Connect with your readers by being you
For our regular readers, can you tell the difference between a post written by Karen as oppossed to me? Have you started to learn how we talk and communicate with our audience differently?
Do you have a hard time giving up old “formal” habits? What about your writing do you feel connects with your readers?